Tommy Hilfiger celebrates the CFDA’s 60th Anniversary by creating a contemporary commemorative piece blending the iconography of fashion and technology that will live on the blockchain forever, bringing American heritage into the metaverse. The Rugby Shirt is a special piece of American fashion history amplified by Snoop Dogg wearing the look on SNL and putting Tommy Hilfiger on the map as a streetwear brand. This NFT revives the iconic look with a contemporary twist as a digital collectible on the blockchain.
