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2025

Asia Mile Case Study

Case Study

UX/UI Design

Web Design

Client

Cathay Pacific

My Role

UX/UI Designer

|

UX Researcher

|

Description

The objective is to study the flight ticket redemption with Asia Miles. And provided possible design solutions to improve overall customer experience. And the following content will be using Heuristic Evaluation to assess. Also methodology of below:

  • Analysis of Search Engine Performance

  • Persona

  • User Journey Map

The objective is to study the flight ticket redemption with Asia Miles. And provided possible design solutions to improve overall customer experience. And the following content will be using Heuristic Evaluation to assess. Also methodology of below:

  • Analysis of Search Engine Performance

  • Persona

  • User Journey Map

The objective is to study the flight ticket redemption with Asia Miles. And provided possible design solutions to improve overall customer experience. And the following content will be using Heuristic Evaluation to assess. Also methodology of below:

  • Analysis of Search Engine Performance

  • Persona

  • User Journey Map

"

Personas

Applying Heuristics Evaluation to audit user experience


📱 Entry Point 1 - Asia Miles Native App

🖥️ Entry Point 2 - Redeem Flight Award (Redirected from Asia Miles)

✨ Suggestion - Balance Preview & Estimation



🖥️ Entry Point 3 - Cathay Pacific Landing Page

Datepicker

Searching Screen

Select Flight

✨ Suggestion - Required Miles Quick Comparison


✨ Suggestion - Quick Flight Search


✨ Suggestion - Insufficient miles content re-design

Designed by John Tang @

2025

Designed by John Tang @

2025